META ADVERTISING FOR ESTABLISHED UK SERVICE BUSINESSES

Meta advertising built around better enquiries—not vanity metrics.

The Enquiry Works helps established UK service businesses generate and measure customer enquiries through Facebook and Instagram advertising. Every campaign starts with a commercial suitability assessment, because more leads only matter when they have a realistic chance of becoming profitable customers.

Request a free suitability assessment

See how it works

For established UK service businesses able to invest at least £750 per month directly in Meta advertising.

Two small-business professionals discussing plans beside a laptop.

More leads are not always better leads.

Cheap but unsuitable enquiries, enquiries outside your service area, or leads that are never followed up can make a low cost per lead look impressive while producing very little commercial value. The Enquiry Works looks beyond the headline number and assesses valid enquiries, qualified opportunities, appointments and customers wherever the client can provide that information.

Better enquiries. Properly measured.

Commercial suitability first

Before advertising is recommended, we assess the service, customer value, available budget, capacity and lead-handling process.

One clear offer

Initial campaigns focus on a defined service, audience, location and conversion route rather than trying to advertise everything at once.

Lead quality matters

Performance is reviewed using valid and qualified enquiries, not simply the total number of forms submitted.

Honest decisions

Campaigns are reviewed at agreed stages so we can continue, change direction or recommend stopping where further spend cannot be justified.

Designed for established service businesses.

A business is more likely to be suitable when it has:

A proven service with paying customers
Meaningful gross profit from each new customer
At least £750 per month available for Meta advertising
Capacity to serve additional customers
Prompt lead response
Reliable lead and sales tracking
A clear offer and geographic service area
Realistic expectations about testing

Check your suitability

Probably not suitable yet

The service or geographic area is unclear
Customer value is too low to support paid acquisition
Enquiries cannot be followed up reliably
Guaranteed results are expected
The available budget is substantially below £750 per month
Advertising is expected to fix wider operational or sales problems on its own

A structured process from suitability to commercial review.

Reviews normally take place around days 14, 30 and 60. These are review stages, not guarantees that statistically certain conclusions will always be available.

01 — Suitability assessment

Review the service, customer value, budget, capacity and lead-handling process.

02 — Strategy and setup

Agree the offer, audience, location, qualification criteria and campaign approach.

03 — Creative development

Develop advertising copy and creative concepts using accurate, client-approved information.

04 — Campaign launch

Build, check and publish the campaign once access, approvals and payment are complete.

05 — Lead-quality review

Review delivery, enquiry quality and the client’s response process.

06 — Commercial decision

Continue, change or stop based on the available evidence rather than vanity metrics.

See how the full process works

What is included

Setup and launch

Commercial and suitability assessment
Campaign and offer strategy
Meta account and access review
Campaign structure
Audience and geographic setup
Lead form or agreed conversion route
Advertising copy
Initial creative concepts
Tracking and lead-recording setup
Pre-launch checks
Campaign launch

Ongoing management

Campaign monitoring
Budget and delivery adjustments
Copy and creative testing
Lead-quality review
Monthly performance reporting
Commercial analysis where outcome data is supplied
Recommendations for the next testing period
Clear communication about concerns and risks

Unless separately agreed, the service does not include Google Ads, SEO, organic social-media management, full website development, CRM administration, appointment setting, sales calls, photography, video production, email marketing or legal approval of advertising claims.

Clear pricing without a percentage of your advertising spend.

Setup and launch

£495

Ongoing management

£550 per month

Initial live management term

Three months

Minimum Meta advertising budget

£750 per month, paid directly to Meta

Additional approved work

£65 per hour or separately quoted

The management term begins when the campaign goes live. Advertising spend is paid directly by the client to Meta and is separate from The Enquiry Works’ fees.

Request a free suitability assessment

Built by a business owner who knows what every pound feels like.

I created The Enquiry Works after experiencing first-hand how difficult it can be to market a small business when every pound matters.

Despite having a background in communications, customer experience and marketing, building Pit Pro still involved plenty of trial and error. Some ideas worked, others did not, and I learned first-hand how quickly generic marketing advice can become expensive when it is your own budget at risk.

That experience now shapes how I work with clients.

I take the time to understand how your business makes money, what a customer is genuinely worth and what a successful enquiry looks like. You deal directly with me throughout, and campaigns are judged on commercial evidence—not clicks, reach or impressive-looking reports.

No layers of account management. No one-size-fits-all playbook. No pressure to keep spending when the evidence says something needs to change.

I created The Enquiry Works after experiencing first-hand how difficult it can be to market a small business when every pound matters.

That experience now shapes how I work with clients.

No layers of account management. No one-size-fits-all playbook. No pressure to keep spending when the evidence says something needs to change.

Small-business experience

Founder and operator of Pit Pro Ltd, with direct experience of building and running a subscription ecommerce business, acquiring customers and managing marketing budgets where every pound had to work hard.

Communications track record

More than a decade of experience across communications, customer experience and process-led organisations, including supporting internal communications for approximately 14,000 colleagues at Direct Line Group.

Commercial accountability

A practical approach focused on customer value, lead quality, follow-up and real business outcomes rather than clicks, reach or superficial reporting.

Read Liam’s story

What good campaign management can—and cannot—do.

Can do

Test whether a clear offer generates interest
Improve targeting, messaging and qualification
Identify stronger and weaker creative approaches
Measure enquiry volume and quality
Provide evidence for future decisions
Highlight weaknesses in the lead-response process

Cannot do

Guarantee leads, customers, revenue or profitability
Control Meta’s platform or account decisions
Repair a weak offer without client involvement
Close sales on the client’s behalf
Overcome slow or inconsistent lead follow-up
Make an unprofitable service commercially viable through advertising alone

Start with suitability—not a sales pitch.

Tell us about your service, customer value, budget and capacity. We will assess whether a Meta lead-generation campaign appears commercially realistic and explain the recommended next step.

Request a free suitability assessment