META ADS FOR ESTABLISHED UK SERVICE BUSINESSES

If our fees don’t pay for themselves in 90 days, your next 90 days of management are free.

Focused Facebook and Instagram campaigns designed to generate better-quality enquiries — and track them all the way from Meta spend to qualified lead, appointment and confirmed customer.

APPLY FOR YOUR FREE OPPORTUNITY & PAYBACK REVIEW

30 minutes. No obligation. Find out whether Meta Ads are commercially realistic for your business.

Not ready for a review? Get the free Meta Ads guide.

The Enquiry Works plans, builds and manages Meta advertising for established UK service businesses. Before recommending a campaign, we assess your customer value, gross profit, budget, capacity and lead-handling process to determine whether paid advertising has a credible chance of working.

The 90-Day Fee Payback Promise covers The Enquiry Works’ setup and management fees. The client continues to fund Meta advertising spend. Eligibility, tracking and agreed campaign conditions apply. This is a management-fee waiver, not a cash refund or guarantee of leads, customers or financial return.

The 90-Day Fee Payback Promise covers The Enquiry Works’ setup and management fees. The client continues to fund Meta advertising spend. Eligibility, tracking and agreed campaign conditions apply. This is a management-fee waiver, not a cash refund or guarantee of leads, customers or financial return.

Commercial control, not vanity metrics

Meta spend → qualified enquiries → appointments → confirmed customers → gross profit

Review against the 90-day fee-payback benchmark

Client-owned accounts

You retain ownership and control of your Meta assets, customer data and payment method.

Better enquiries

Campaigns are assessed using valid and qualified opportunities, not simply the number of forms submitted.

Properly measured

We connect Meta results with what actually happened — qualified enquiries, appointments and confirmed customers.

Direct accountability

You deal directly with Liam Carlton throughout the engagement.

FOUNDER EXPERIENCE

Built on lessons from more than 24,000 sales

Built on lessons from more than 24,000 sales

Built on lessons from more than 24,000 sales

Before starting The Enquiry Works, I spent years growing my own subscription business, Pit Pro, which has now generated more than 24,000 sales. Meta became its main sustained paid acquisition channel, and by measuring CAC, testing creative and understanding customer value, I learned to judge advertising by commercial outcomes rather than clicks and impressions.

Before starting The Enquiry Works, I spent years growing my own subscription business, Pit Pro, which has now generated more than 24,000 sales. Meta became its main sustained paid acquisition channel, and by measuring CAC, testing creative and understanding customer value, I learned to judge advertising by commercial outcomes rather than clicks and impressions.

24,000+

Pit Pro sales

~£12

Meta CAC achieved for a sustained period

META

Pit Pro’s main sustained paid acquisition channel

Pit Pro is Liam’s own business, not a client of The Enquiry Works. The 24,000+ sales figure is not being attributed entirely to Meta advertising.

READ THE FOUNDER CASE STUDY

READ THE FOUNDER CASE STUDY

The 30-Minute Meta Ads Opportunity & Payback Review

The 30-Minute Meta Ads Opportunity & Payback Review

In 30 minutes, we’ll work out whether Meta Ads deserve your money.

This is a focused commercial diagnostic — not a generic agency sales call. During the free review, Liam will examine the commercial foundations behind a potential Meta campaign and help you understand whether paid advertising is likely to be a sensible next step for your business.

You will leave with an initial view of your commercial starting point, your responsible customer-acquisition ceiling, the strongest first campaign opportunity, the biggest commercial or operational risk, and the recommended next step: Proceed / Proceed with conditions / Defer / Do not pursue Meta advertising at this stage.

After the call, you will receive a concise written summary of the initial findings and recommended next step. If Meta advertising does not appear commercially suitable, Liam will tell you. There is no obligation to proceed and no pressure to buy during the call.

APPLY FOR YOUR FREE OPPORTUNITY & PAYBACK REVIEW

APPLY FOR YOUR FREE OPPORTUNITY & PAYBACK REVIEW

Applications are reviewed before a private booking link is issued. Not every business will be invited to book.

WE PUT OUR OWN FEES AT RISK

The 90-Day Fee Payback Promise

The 90-Day Fee Payback Promise

If our fees don’t pay for themselves in 90 days, your next 90 days of management are free.

If our fees don’t pay for themselves in 90 days, your next 90 days of management are free.

If the attributable gross profit from confirmed customers generated through the campaign does not cover The Enquiry Works’ £495 setup fee and first three £550 monthly management fees by day 90 from launch, we will waive our management fees for up to the following 90 days.

If the attributable gross profit from confirmed customers generated through the campaign does not cover The Enquiry Works’ £495 setup fee and first three £550 monthly management fees by day 90 from launch, we will waive our management fees for up to the following 90 days.

We’re able to make this promise because we don’t accept every campaign. Before proposing paid advertising, we assess the service, customer value, gross profit, budget, capacity, lead-response process and ability to track real customer outcomes. We only proceed where we believe there is a credible commercial opportunity.

We’re able to make this promise because we don’t accept every campaign. Before proposing paid advertising, we assess the service, customer value, gross profit, budget, capacity, lead-response process and ability to track real customer outcomes. We only proceed where we believe there is a credible commercial opportunity.

Fee-payback benchmark: £2,145 • Initial measurement period: 90 live campaign days • Maximum free-management extension: 90 days • Meta spend: paid directly by the client and not refunded

Fee-payback benchmark: £2,145 • Initial measurement period: 90 live campaign days • Maximum free-management extension: 90 days • Meta spend: paid directly by the client and not refunded

Eligibility, lead handling, tracking, campaign continuity and other agreed conditions apply. Full terms are provided before signing. This promise does not guarantee lead volume, customers, revenue, gross profit or recovery of Meta advertising spend.

Eligibility, lead handling, tracking, campaign continuity and other agreed conditions apply. Full terms are provided before signing. This promise does not guarantee lead volume, customers, revenue, gross profit or recovery of Meta advertising spend.

Read the full 90-Day Fee Payback Promise →

Why places are limited

Why places are limited

The 90-Day Fee Payback Promise only works if every campaign receives close attention. That’s why The Enquiry Works deliberately limits the number of active clients Liam works with at any one time. When capacity is reached, new campaigns are not accepted until a place becomes available. Liam remains directly involved in the strategy, campaign decisions, reporting and commercial recommendations throughout the engagement.

Availability is limited, and not every business that applies will be accepted.

CHECK WHETHER YOUR BUSINESS QUALIFIES

CHECK WHETHER YOUR BUSINESS QUALIFIES

Designed for established service businesses.

A business is more likely to be suitable when it has:

  • A proven service with paying customers

  • Meaningful gross profit from each new customer

  • At least £750 per month available for Meta advertising

  • Capacity to serve additional customers

  • Prompt lead response

  • Reliable lead and sales tracking

  • A clear offer and geographic service area

  • Realistic expectations about testing.

Check your suitability

Check your suitability

Probably not suitable yet

  • The service or geographic area is unclear

  • Customer value is too low to support paid acquisition

  • Enquiries cannot be followed up reliably

  • Guaranteed results are expected

  • The available budget is substantially below £750 per month

  • Advertising is expected to fix wider operational or sales problems on its own

A structured process from suitability to commercial review.


Reviews normally take place around:

  • Day 14

  • Day 30

  • Day 60

  • Day 90

These are review stages, not guarantees that statistically certain conclusions will always be available.

01 — Suitability assessment

Review the service, customer value, budget, capacity and lead-handling process.

02 — Strategy and setup

Agree the offer, audience, location, qualification criteria and campaign approach.

03 — Creative development

Develop advertising copy and creative concepts using accurate, client-approved information.

04 — Campaign launch

Build, check and publish the campaign once access, approvals and payment are complete.

05 — Lead-quality review

Review delivery, enquiry quality and the client’s response process.

06 — Commercial decision

Continue, change or stop based on the available evidence rather than vanity metrics.

See how the full process works

See how the full process works

What is included

Setup and launch

Commercial and suitability assessment
Campaign and offer strategy
Meta account and access review
Campaign structure
Audience and geographic setup
Lead form or agreed conversion route
Advertising copy
Initial creative concepts
Tracking and lead-recording setup
Pre-launch checks
Campaign launch

Commercial and suitability assessment
Campaign and offer strategy
Meta account and access review
Campaign structure
Audience and geographic setup
Lead form or agreed conversion route
Advertising copy
Initial creative concepts
Tracking and lead-recording setup
Pre-launch checks
Campaign launch

Ongoing management

Campaign monitoring
Budget and delivery adjustments
Copy and creative testing
Lead-quality review
Monthly performance reporting
Commercial analysis where outcome data is supplied
Recommendations for the next testing period
Clear communication about concerns and risks

Campaign monitoring
Budget and delivery adjustments
Copy and creative testing
Lead-quality review
Monthly performance reporting
Commercial analysis where outcome data is supplied
Recommendations for the next testing period
Clear communication about concerns and risks

Unless separately agreed, the service does not include Google Ads, SEO, organic social-media management, full website development, CRM administration, appointment setting, sales calls, photography, video production, email marketing or legal approval of advertising claims.

Unless separately agreed, the service does not include Google Ads, SEO, organic social-media management, full website development, CRM administration, appointment setting, sales calls, photography, video production, email marketing or legal approval of advertising claims.

Built by a business owner who knows what every pound feels like.

I built The Enquiry Works after experiencing paid customer acquisition from the other side of the table — as the person actually paying the bill. Running Pit Pro taught me how quickly marketing becomes expensive when reporting looks impressive but the commercial result isn’t there. That’s why The Enquiry Works looks beyond clicks and form submissions. I want to know what happened to the enquiry, whether it was qualified, whether it progressed and whether the economics justify doing it again. You deal directly with me throughout.

I built The Enquiry Works after experiencing paid customer acquisition from the other side of the table — as the person actually paying the bill. Running Pit Pro taught me how quickly marketing becomes expensive when reporting looks impressive but the commercial result isn’t there. That’s why The Enquiry Works looks beyond clicks and form submissions. I want to know what happened to the enquiry, whether it was qualified, whether it progressed and whether the economics justify doing it again. You deal directly with me throughout.

Small-business experience

Founder and operator of Pit Pro Ltd, with direct experience of building and running a subscription ecommerce business, acquiring customers and managing marketing budgets where every pound had to work hard.

Founder and operator of Pit Pro Ltd, with direct experience of building and running a subscription ecommerce business, acquiring customers and managing marketing budgets where every pound had to work hard.

Communications track record

More than a decade of experience across communications, customer experience and process-led organisations, including supporting internal communications for approximately 14,000 colleagues at Direct Line Group.

More than a decade of experience across communications, customer experience and process-led organisations, including supporting internal communications for approximately 14,000 colleagues at Direct Line Group.

Commercial accountability

A practical approach focused on customer value, lead quality, follow-up and real business outcomes rather than clicks, reach or superficial reporting.

A practical approach focused on customer value, lead quality, follow-up and real business outcomes rather than clicks, reach or superficial reporting.

Read Liam’s story

Clear pricing without a percentage of your advertising spend.

Clear pricing without a percentage of your advertising spend.

Setup & launch

£495

Campaign management

£550/month

Initial commitment

3 live campaign months

Meta advertising

Minimum £750/month

Paid directly to Meta

Additional approved work

£65/hour or separately quoted

No percentage-of-spend fee. No hidden Meta markup. Additional work is only undertaken with your approval. Meta spend is separate from TEW fees.

No percentage-of-spend fee. No hidden Meta markup. Additional work is only undertaken with your approval. Meta spend is separate from TEW fees.

Apply for your free Opportunity & Payback Review

Apply for your free Opportunity & Payback Review

What we control — and what we don’t

We can control

Campaign strategy
Audience and geographic targeting
Advertising messaging
Lead qualification
Creative testing
Measurement and reporting
Campaign optimisation
Honest commercial recommendations

Campaign strategy
Audience and geographic targeting
Advertising messaging
Lead qualification
Creative testing
Measurement and reporting
Campaign optimisation
Honest commercial recommendations

We cannot control

Whether every prospect buys
How quickly your team follows up
Meta platform or account decisions
Changes in the wider market
The economics of the underlying service
Operational problems within your business

Whether every prospect buys
How quickly your team follows up
Meta platform or account decisions
Changes in the wider market
The economics of the underlying service
Operational problems within your business

That is exactly why we assess these factors before accepting a campaign.

Find out whether Meta advertising is commercially realistic for your business.

Apply for the free 30-Minute Meta Ads Opportunity & Payback Review. Tell us about your service, customer value, budget, capacity and current lead-handling process. We will review the information before deciding whether a call is worthwhile.

APPLY FOR YOUR FREE OPPORTUNITY & PAYBACK REVIEW

APPLY FOR YOUR FREE OPPORTUNITY & PAYBACK REVIEW

No obligation. No generic sales presentation. If Meta advertising does not appear commercially appropriate, we will tell you. P.S. The Enquiry Works deliberately limits the number of active clients it works with. If your business qualifies and capacity is available, the 90-Day Fee Payback Promise means that if TEW’s fees do not pay for themselves within the first 90 live campaign days, your next 90 days of management are free, subject to the agreed conditions.

No obligation. No generic sales presentation. If Meta advertising does not appear commercially appropriate, we will tell you. P.S. The Enquiry Works deliberately limits the number of active clients it works with. If your business qualifies and capacity is available, the 90-Day Fee Payback Promise means that if TEW’s fees do not pay for themselves within the first 90 live campaign days, your next 90 days of management are free, subject to the agreed conditions.

Questions a careful business owner should ask.

Questions a careful business owner should ask.